Table of Contents
- History of Mountain Dew
- Mountain Dew Mouth
- Mountain Dew Zero Sugar
- Mountain Dew kills sperm-A Myth
- Reasons to avoid
- Common Questions
Mountain Dew is a brand manufactured and owned by PepsiCo for carbonated soft drinks. These days, it is everywhere. This highly-caffeinated, electric-colored beverage is a drink to a young crowd on the verge of looking to live life.
In their commercials, it is common to see extreme sports such as skateboarding or mountain biking. It is also common in people in packed concerts or engaging in all-night video game binges. It seems their ad strategy is working too.
Mountain Dew is the fourth most popular drink, with an overall market share of six to seven percent. But, it wasn’t always like this. They had a rough start.
History of Mountain Dew
There was one Mountain Dew variety between the 1940s and 1980s, which in most markets was citrus-flavored and caffeinated. In 1988, Diet Mountain Dew was introduced followed by Mountain Dew Red. It was released in 1988 and discontinued. A cherry flavor called Code Red debuted in 2001. With extension into specialty, limited time production, region-specific, and retailer-specific variations of Mountain Dew, this product line extension trend has continued.
In 1940, Tennessee beverage bottlers Barney and Ally Hartman invented the original formula. In 1958, Bill Bridgforth developed an updated formula. The Tip Company of Marion, Virginia, acquired the rights to this formula.
Barney and Ally Hartman, the founders, struggled to get Dew to take off. In the early days, they even attempted to sell it to Coca-Cola. In Virginia’s Tip Company, they finally found a buyer who amended the drink to make it taste more citrus-forward. The improvements succeeded, and the highly flavorful, super caffeinated drink became such a major hit.
The following ingredients are present in this soft drink
- Sugar (replaced by High fructose corn syrup (HFCS) in much of the United States)
- Concentrated orange juice
- Citric acid
- Natural flavors
- Sodium benzoate (preserves freshness)
- Caffeine (54 mg per 12 US fluid ounces (350 ml)
- Sodium citrate
- Erythorbic acid (preserves freshness)
- Gum arabic
- EDTA calcium disodium (label claims “to protect flavor” however its purpose more accurately stated is to prevent benzene formation by chelating the metal ions present in water that can act as catalysts in the reaction between sodium benzoate and erythorbic acid)
- Brominated vegetable oil
- Yellow 5
Mountain Dew Mouth
Mountain Dew Mouth refers to the tooth decay that accompanies the regular use of soft drinks (pop soda), particularly Mountain Dew.
In the Appalachian area of the United States, the condition is normal. Over there, 98 percent of individuals undergo tooth decay before turning 44 years old. High consumption of carbonated soft drinks, including Mountain Dew, has been correlated with increased dental erosion in several studies.
Carbonated soft drinks are terrible for your teeth. It is as easy as that. But the reasons aren’t quite that simple. The dental damage is due to a mixture of sugars, carbonation, and acids within the drinks.
It is a phenomenon strictly in link with Mountain Dew, a greenish soft drink. This soda has approximately 11 teaspoons of sugar per 12-fluid ounce (360 ml) serving. It is more than Coca-Cola or Pepsi.
It often contains citric acid, an ingredient often found in foods and beverages that are lemon or lime flavored. This acidic element adds another layer of danger to the cocktail.
Mountain Dew Zero Sugar
PepsiCo is launching Zero Sugar, a new carbonated beverage. It provides all of the original Mtn Dew’s bold charge and flavor, now without any sugar.
The new Dew is sweet due to aspartame, acesulfame, potassium, and sucralose mix. It contains 0 calories per 16.9-oz serving and 95 mg of caffeine. Mtn Dew Zero Sugar will be available in 20-oz bottles, 2-liter bottles, 12-packs of 12-oz cans, and other single and multipack sizes. It is going to debut nationwide on Jan, 13.
You will still always be in shock to hear about its mountain roots. It had an early career as a bourbon mixer with audacious marketing strategies. The facts remain there no matter how many times you have sipped this drink.
Original Launch was a Joke
The Hartman brothers agreed as a joke to make their friend John Brichetto draw a cartoon mark showing a hillbilly rifle-toting. They then announced the arrival of the latest soda they had been brewing back home in Tennessee. A bottler from Johnson City, Tenn. Inquired about the bottling rights for private soda. Hence, the commercial Mountain Dew was ready for store shelves by 1951.
Original Flavor was Different
Mixing today’s green drink into a glass of bourbon sounds disgusting. You’ll be pleased to hear that the initial recipe of the Hartmans was far closer to the 7UP or Sprite. This soda version has never really found a spot in the marketplace.
It was already struggling to take off by the beginning of the 1960s. The manager Bill Bridgforth had settled on a taste he liked. He hit the marketing coup of packaging his “Tri-City Lemonade” in bottles of Mountain Dew. This move changed Mountain Dew’s flavor forever.
It has risen to a lofty position in the soft drinks. Pepsi started selling Mountain Dew to active young drinkers. It claimed fourth place on the U.S. sales chart behind Coca Cola, Diet Coke, and Pepsi. Coke has made numerous attempts, but to no avail, to dethrone Pepsi’s citrus workhorse. Mello Yello of 1979 launched with a $10 million ad campaign. This made it the world’s fastest soft drink.
Could Have Been More Caffeinated
The caffeine content of Mountain Dew is legendary. It’s over 50 percent more caffeinated than Coca-Cola Classic with 55 mg of the compound in every 12-ounce can.
It is made of tartrazine synthetic food dye, better known as Yellow 5. This dye is FDA approved to give foods a yellow color boost. It is used in a soda as colorful as Dew in very high amounts. The urban theory that the dye would shorten testicles, make a penis bigger or lower sperm counts were debunked. However, that does not make it any less of a divisive ingredient.
As some individuals are sensitive to it, companies in the US are forced to list Yellow 5 on a list of ingredients. The ingredient is forbidden in Norway and Austria.
Mountain Dew kills sperm-A Myth
Mountain Dew, contrary to common myth, does not kill sperm. There are two reasons why some people wrongly assume this. The myth is that caffeine and yellow dye 5 kill sperm. These ingredients are in this drink, but in amounts that are not large enough to kill sperm.
Reasons to avoid
Drinking a lot of sugar-free cola drinks or other carbonated soft drinks could have negative health effects. One of those things might be kidney health. For women who drank many diet sodas a day, kidney function decreased in over two decades. So, do not drink it every day.
Is Mountain Dew bad for your liver?
Individuals who consumed a liter of fizzy drinks and fresh fruit juices were five times more likely to develop fatty liver disease.
What flavor of the juice is a primary ingredient in Mountain Dew?
As a preservative, most of the remaining ingredients are used. But, two of the ingredients stand out: orange juice and brominated vegetable oil (BVO). Adding concentrated orange juice is part of what gives it a tangy taste.
Why is Mountain Dew bad for you?
The dental damage is credited to a mixture of sugars, carbonation, and acids within the drinks. Tooth enamel, the protective cover on your teeth, is damaged by starch, carbonation, and acids. They also allow bacteria to thrive in the mouth.
What happens when you drink Mountain Dew every day?
It contains a lot of sugar, like other sodas (46 grams per 12 ounces). Too much sugar can raise the risk of diabetes and obesity.